Red Bull launched an energetic seasonal campaign to announce their 2025 Summer Edition White Peach flavour. The campaign was strategically launched at Yonge & Dundas, where a third of visitors have consumed an energy drink in the past week. Eye-catching 3D creative showcased the limited-edition flavours bursting out of a summery ocean wave backdrop, and a playful twist on Red Bull’s iconic “gives you wiiings” tagline. Reaching over 2.5 million impressions, the campaign expressed that Red Bull gives you energy all summer long.
