Garnier lit up the heart of Toronto with a sunny, vibrant campaign for their UV brightening daily cream. The sequential domination featured a bright yellow lemon slice rolling across the screens, while the copy boasted the product’s vitamin C, SPF 30 content, and results of brighter skin in 1 week, enticing the 1 in 5 visitors at Yonge & Dundas who use facial moisturizers with SPF. Reaching over 5 million weekly impressions, the campaign expressed that a summer glow up is well within reach with Garnier.
