Did you miss it? Drake teased his upcoming album, “Iceman”, with an unforgettable livestream takeover at the heart of Toronto, on the largest digital spectaculars in the country. The live broadcast kicked off from a local ice provider Iceman’s warehouse, followed Drake into the Iceman truck, and ended with his dramatic arrival at Yonge & Dundas. Fans arrived at the scene to watch and document the surprise announcement live, setting social media ablaze with excitement and anticipation. With the livestream taking over 32,000 square feet of digital advertising space, the high-impact campaign was truly a moment that couldn’t be missed.
