Shark Beauty turned the heart of downtown Toronto into a runway for the launch of their newest hairstyling tool, Shark Glam. Strategically launched at Yonge & Dundas where more than half of visitors greatly enjoy looking after their appearance, the campaign made an unforgettable impact with a domination of Canada’s three largest digital screens. The creative was created in-house and featured the multi-styler showing off all its different configurations on the red carpet, as if posing for the paparazzi. This showstopping campaign expressed that Shark Glam has everything you need for perfect, salon-quality hair, everyday, all in one tool.
