Mercedes-Benz’ latest campaign conquers new heights with the all-new, fully-electric G 580, proving that there are no limits to electric driving. Montreal’s luxury shopping and lifestyle destination ROYALMOUNT was the perfect venue to launch this campaign, with 45% of visitors saying that they would like to own an electric vehicle. Sleek creative across ROYALMOUNT’s digital network featured the G 580 rising above tough terrain, while an installation of the electric G-wagon scaling a rock face showcased its impressive off-road capabilities. This awe-inspiring campaign connected with adventurous luxury lovers, achieving over 4 million weekly impressions.
