Dove introduces their Damage Therapy product range with their latest campaign at Yonge & Dundas, where more than half of visitors say they enjoy looking after their appearances. Inspired by the Japanese art of kintsugi, the 3D creative features a jar that shatters and is repaired by liquid gold, highlighting that what’s broken can be repaired with care and made even stronger than before, whether that’s damaged hair or fragile pottery. The campaign garnered over 5 million weekly impressions, encouraging audiences to take the next step to hair repair, with damage as part of the journey toward strength and resilience.
