L’Oreal brought Paris fashion week to Toronto with a showstopping livestream of their annual Le Défile fashion show on the three largest digital spectaculars in Canada. Passersby watched in awe as the TEC Tower and Tenor South digital screens showcased models strutting down the runway, while the Atrium encouraged viewers to shop the L’Oreal products used on each model, showcasing the perfect synergy between cutting-edge beauty, fashion, and inclusivity. The campaign’s uplifting messaging and empowering visuals celebrated feminism, sisterhood, and diversity, and inspired women across Toronto to believe in their worth.
