Benefit Cosmetics brought to life their new Fan Fest Mascara campaign on the nation’s largest full-motion digital screen. Against the city skyline, their recognizable pink brand colour brings strong contrast and 3d animation to keep the focus on the product. Within walking distance of Yonge and Dundas is Sephora, where 1 in 4 visitors are more likely to buy from and Fan Fest is sold. Benefit Cosmetics made great impact with the use of 3D effects using Dream room 3D in Out-of-home advertising, with nearly 5 million impressions in four weeks.
