Amazon Prime tapped into the power of 3D with a large-format digital domination at Toronto’s busiest intersection to announce the much-anticipated second season of The Rings of Power. The campaign captivated audiences at Yonge & Dundas, where a fourth of visitors are fantasy TV show watchers. Audiences were drawn into The Rings of Power’s fantasy setting as a troll reached out of the screen to swipe at passersby. In just one week, the campaign garnered nearly 4 million impressions, driving widespread buzz around the series online.
