There’s no duo as iconic as Deadpool and Wolverine – except… ketchup and mustard. Heinz brought the sauce with a campaign at Yonge & Dundas comparing this superhero crossover to the dynamic duo of condiments. With nearly a third of visitors to this destination being action/adventure movie fans, the campaign reached over 4 million unique eyeballs in four weeks. Social media and news coverage worldwide exploded with buzz about the movie. That’s the power of out-of-home, folks!
