Shoppers Drug Mart announced their bi-annual Shoppers Beauty Plus event with a larger-than-life digital domination at Canada’s busiest intersection, Yonge & Dundas. The campaign was strategically executed just steps away from four major Shoppers Drug Mart locations. The campaign’s perfect pairing of creative excellence and calculated venue selection resulted in major impact, generating over 14 million impressions in 4 weeks, increasing visits to nearby Shoppers Drug Mart locations by 27% during the campaign period, and leaving audiences wanting More Points, More Brands, and More Beauty.
