For the majority of parents in Toronto, failing their children is one of their biggest concerns. That’s why SickKids took to Yonge & Dundas and Union Station – two of Toronto’s busiest and most iconic destinations – to announce their dedication to “Heal the Future” with a multiplatform Out-of-Home campaign. The campaign’s digital and static executions highlighted the importance of innovations in children’s healthcare and celebrated the bravery and resilience of SickKids’ patients. The powerful creative struck the heartstrings of Toronto residents, garnering over 38 million combined impressions in 4 weeks.
