HAVOC’s arrival into the much-contested Canadian snack category tapped into the creativity of their Gen Z audience. Leveraging an awe-inspiring digital domination at the nation’s most iconic advertising venue, Yonge and Dundas, HAVOC showcased a hypnotic kaleidoscope of colours and visual styles invoking their intense flavour combinations. Studies show that unique, highly creative ads increase memorability by 21%, and HAVOC had audiences locked in on this vivid introduction to their brand. The striking campaign boosted brand awareness, exciting and matching the boundless energy of Gen Z chip lovers.
