Following their monumental rebrand, Pepsi took to the bustling streets of Toronto to share that life is better with Pepsi. The TEC Tower at Yonge & Dundas was the perfect choice for this dynamic campaign, with more than a third of visitors drinking 3 or more soft drinks in an average week. Leveraging the power of 3D creative, Pepsi cans burst out of the screen to bring the brand’s bold new look to life, and the campaign garnered nearly 5 million impressions over four weeks.
