For the release of their Paradoxe Virtual Flower perfume, Prada took advantage of a dazzling 3D campaign at Yonge & Dundas. With a majority of its visitors being regular perfume users, this iconic Toronto venue was the perfect place to entice audiences with the scent’s floral allure. The 3D creative turned a flower into a bottle of perfume right before passersby’s eyes, showcasing how the product perfectly captures the flower’s natural fragrance and garnering nearly 5 million impressions in 4 weeks.
