During the cold and dreary winter in Toronto, Air Transat decided to create a little oasis inside Canada’s busiest building, Union Station. With more than half of Union Station visitors planning on taking a trip in the next year, Air Transat took over The Moat digital screens and added a touch of paradise with a vinyl installation mimicking a white sand beach. Commuters were given a break from winter blues and a chance to dream about their next tropical escape. The campaign garnered more than 16 million impressions in 4 weeks, significantly boosting Air Transat’s web traffic during the campaign and providing a positive brand experience for audiences.
