The Gardiner Expressway, one of Toronto’s busiest highways, was the perfect place for online used car retailer Clutch to catch the wandering eyes of those stuck in traffic and daydreaming about a fresh new ride. Clutch’s cheeky, bright red creative cut through Toronto’s concrete jungle to captivate over 10 million commuters with a prompt to “sell your car naked”. This playful and humorous tactic effectively guaranteed that Clutch’s hassle-free car-selling process is sure to come in clutch for busy commuters and car-sellers on the go.
