GayLea Foods’ eye-catching installation shared the joy of connecting with family through food experiences over the holidays. A giant whipped cream can on top of a high-traffic Edmonton super shelter delighted and reminded younger, family-oriented Canadians of these precious moments, encouraging them to purchase GayLea products at nearby grocery stores. The heartwarming campaign also included a QR code that led to joyful recipes online, driving hundreds of visits and recipe downloads and helping audiences create cherished memories that last a lifetime.
