Maple syrup has a special place in the hearts of Canadians – but outside of Quebec, Canadians are less likely to use maple syrup beyond breakfast. This discovery inspired a dynamic campaign at Yonge & Dundas, Canada’s busiest intersection. Leveraging full motion video and Branded Cities’ Sequential Domination ACTIVATE capability, maple syrup flowed from one giant digital display to another, sweetly enticing audiences. The campaign garnered over 14 million impressions in 4 weeks, expressing that no matter the occasion, Maple from Canada goes with everything.
