Jake Paul. Mike Tyson. The most streamed sporting event in history. And an unforgettable OOH campaign.
Ahead of the match, Netflix’s digital domination captivated passersby at Yonge & Dundas, where visitors are 58% more likely to watch boxing on TV. The energetic creative featured glass-shattering jabs that break the fourth wall and make full use of the large-scale sequential screens to face off with each other.