Audible’s first-in-Canada, see-through digital campaign opened a portal to another world at The Atrium at Yonge & Dundas, where visitors are 37% more likely to be audiobook listeners. 4K all-weather cameras captured the views behind the screen to immerse audiences in mixed reality worlds, garnering nearly 5 million impressions at this venue, and 60 million worldwide. The campaign reached over 241 million people globally through news titles, sharing that there’s more to imagine when you listen.
