Clarins’ Double Serum campaign utilized data to strategically reach their target audience. Third-party demographic and behavioural insights identified Yonge & Dundas and Union Station as prime OOH venues to connect with women interested in innovative anti-aging products and high quality, natural skincare ingredients. Footfall attribution studies revealed a 21% lift to the three Shoppers Drug Mart locations closest to Yonge & Dundas, and a 12% lift to the three Shoppers Drug Mart locations closest to Union Station.
