TikTok trends, OOH innovation, and positive change – that’s Greenfield Natural Meat Co’s recipe for an unforgettable campaign.
Inspired by a TikTok trend that compares the sound of rain to bacon frying, Greenfield leveraged a weather-triggered campaign at Yonge & Dundas to brighten rainy autumn days with this delectable breakfast staple. Greenfield also encouraged sound effect artists to visit Soundcloud for a library of bacon sizzle sounds, with each download triggering a donation to fight climate change.