Canadian Tire brought the fun of earning AND redeeming Canadian Tire money on auto service to Union Station with a playful campaign at the Bay Concourse, where a third of visitors say they are price-conscious when it comes to automotive services. The campaign’s whimsical creative featured a bright red inflatable man driving a car around the Bay Cube and across the Promenade screens in a unique sequential execution. Reaching over xx weekly impressions, the campaign encouraged passersby to save on auto service with Canadian Tire.
