For the launch of their new Maple Pecan Vertuo capsules, Nespresso enticed audiences with a sensorial golden campaign that invoked the rich taste of this new flavour. Taking over Yonge & Dundas, Union Station, and The Well, where more than a fourth of visitors average over 10 cups of coffee a week, the enticing creative brought to mind the classic, decadent flavour of Canadian maple, leaving audiences craving a taste. The awareness campaign successfully generated excitement over this new flavour, driving in-person and social activity for Nespresso.
