The Media Experts team set out to climb Mount Kilimanjaro in support of NABS Canada, a charity that provides mental health assistance to people in the advertising industry. Branded Cities amplified their efforts with a campaign showcasing the team’s journey up the tallest mountain in Africa, on the largest digital spectacular in Canada, the Atrium at Yonge and Dundas. Location tracking and satellite imagery allowed audiences to follow the team throughout their trip and support the initiative financially via QR code. The team secured hundreds of donations and raised over 46,000 dollars for NABS Canada, proving out-of-home’s power in uniting a community for a good cause.
