For Clutch, OOH is the key to building awareness and trust with Canadians looking to sell their cars. The online used-car brand’s latest campaign was launched at Toronto’s busy Gardiner Expressway, where over a third of audiences have purchased used cars. The cheeky creative featured a witty reference to construction in the city and a 3D static extension, with the headline copy spilling out of frame between the two spectaculars, for a visual twist. Reaching over 162,000 daily commuters, the campaign expressed that selling your car with Clutch is quick, easy, and seamless.
