Samsung delivered a large-scale static Out-of-Home domination to showcase the latest generation of their Z series foldable smartphones, complete with Galaxy AI. The campaign was executed at Tenor South Static at Yonge & Dundas where a fifth of visitors are Galaxy smartphone users, leaving an impression on both long-time brand enthusiasts and those just starting to consider the brand. Reaching nearly 200,000 daily visitors, the campaign embedded the Galaxy brand in audiences’ minds, making the Z Flip and the Z Fold a part of their daily lives.
