Ahead of the 2024-2025 NHL season, the Toronto Maple Leafs had fans buzzing with curiosity about their missing letter Os. After a week of mystery, the team finally gave Torontonians the answers they were searching for with a playful domination at Yonge & Dundas announcing Oreo as their newest helmet sponsor. The vibrant creative featured Oreos replacing the letter O, and a deep blue that recalled both Oreo’s iconic blue packaging and the Leaf’s official colour. The big reveal drove social media engagement and news coverage, and had fans excited for the Leafs to have Oreos to go with the Milk on their jerseys.
