Guinness 0 brings all the flavour of a classic Guinness stout but none of the alcohol — just like magic. The launch of this magical brew inspired a digital domination at Canada’s busiest intersection and a “magic hour” activation to match. Nearly a fifth of Yonge & Dundas’ audience drink non-alcoholic beer, making it the perfect place to entice audiences with performances, giveaways, and a taste of the new product. The campaign generated 75 million media impressions, 257,068 social impressions and 6,000 engagements.
