Skip dropped “The Dishes” and a humorous multiformat OOH campaign to share their commitment to helping Canadians get what they want, when they want it. The “Skip to The Good Part” campaign was strategically activated at venues where convenience is key, including The Well, Union Station, West Edmonton Mall, and at Toronto’s busiest highways. The campaign’s witty contextual messaging referenced rush hour traffic and nearby restaurants, reaching over 70 million impressions in 4 weeks.
