M&M’s partnered with Rogers Sports and Media and Branded Cities to bring inclusivity and chocolate delight with their For All Fun-kind campaign on Easter long weekend. The campaign featured an Out-of-Home ad at Yonge & Dundas’ Rogers Tower, a viral-worthy AR social video with M&M’s falling from the sky, and a 22 foot tall photo zone installation. Brand ambassadors on-site handed out over 16 thousand full-size sample packs, while the Out-of-Home ad and activation generated 1.5 million live impressions.
