A luxury perfume? A stylish new outfit? Or maybe a well-aged whiskey?
Actually, it’s Ikea.
Ikea’s latest multiformat campaign featured their budget-friendly home goods disguised in ads reminiscent of those from luxury brands. The campaign was launched at Yonge & Dundas, where visitors are 49% more likely to change their home decorations frequently, as well as on spectaculars along some of Toronto’s busiest highways, where more than a third of audiences have shopped for home accessories in the past year. The campaign garnered over 3 million weekly impressions, enabling price-conscious consumers to fulfill their dreams of building a beautiful yet affordable home.