With the chance of winning the 2019 NBA Championships on the horizon, Sprite kicked off the Game 1 celebrations with fans in the heart of Toronto’s Union Station with a complete digital out-of-home network takeover. To create an immersive experience for fans who weren’t lucky enough to score tickets to the game next door, Sprite live streamed Game 1 of the NBA Finals on a large-format 4-sided digital spectacular with sound. Sprite’s takeover continued throughout the playoffs with a responsive win or lose creative strategy across multiple media touch points, culminating with the big Championship win for the Raptors!
