In an effort to raise awareness for their new season, CBC set out to activate their Anne with an E superfans with a full day takeover of Yonge-Dundas Square. Fans engaged with brand ambassadors in the Square and were encouraged to have their photos featured on the Toronto Eaton Centre tower by using a social media integrated digital out-of-home campaign. The high traffic at Canada’s Busiest Intersection promoted over 3500 interactions during the day long activation, and over 2200 engagements through the live photo wall.
