Branded Cities and ALLVISION Reimagine Roadside OOH with TwinScape on Highway 401
Spanning 2,688 square feet, this synchronized digital pairing delivers high-impact visibility in both directions, giving brands a bold platform to extend creative ideas in perfect visual harmony.
Toronto, Canada – June 3, 2025 – Branded Cities, a premier Out-of-Home and iconic media company in North America, has teamed up with ALLVISION Canada to unveil TwinScape. This new digital installation will inspire dynamic possibilities in creative roadside advertising. Located at Mississauga Road along Toronto’s Highway 401, the launch features two parallel assets, each equipped with double-sided 14ft x 48ft digital screens. The new spectaculars will be synced to run unified campaigns and provide advertisers over 2,688 square feet of full visibility to both eastbound and westbound traffic on the busiest highway in North America.
“With TwinScape, we’re bringing big-stage energy to roadside media,” said Vaibhav Gupta,
President and Chief Operating Officer at Branded Cities. “It’s a bold new way for brands to stand out, stretch creative ideas across both sides of the 401, and capture attention where it matters most.”
This development is set to become a landmark asset along Highway 401 in Toronto, where an average of 400,000 vehicles travel each day. The ability to connect parallel spectaculars and dominate the horizon as commuters drive by will be an exciting prospect for advertisers looking to stand out at this busy stretch of the highway. With Branded Cities taking the lead on sales and marketing strategy for this new development, advertisers can expect award-winning, iconic creative strategies available for their campaigns.
“We’re proud to partner with Branded Cities on TwinScape, a project that reflects our shared commitment to innovation in Out-of-Home media,” said Christopher Bentler, President of ALLVISION. “By synchronizing both sides of the highway, we’re giving brands a powerful new canvas to engage commuters with creativity and impact.”
About Branded Cities
Branded Cities, which EL Media and Shamrock Capital own, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa and many more) are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate, and investments group founded in 1972 with diverse interests in the U.S., Canada, and the Caribbean.
For more information, visit: brandedcities.ca or brandedcities.com
Follow Branded Cities on X and Instagram. (@brandedcities)
Canadian Press Contact:
Ali Satchu
SVP, Marketing
(416) 408–0800
asatchu@brandedcities.com
About ALLVISION
With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large-format digital out-of-home inventory across Canada and the United States. Holding a dominant position in the Greater Toronto Area with large-format digital assets on the highly trafficked 400-series highways, including the 401, 407, 403, and 427, Allvision offers advertisers access to the highest-reach digital out-of-home faces in Canada. In Mississauga, Ontario’s second largest city, Allvision has developed an extensive underpass bridge network offering brands an almost exclusive opportunity for digital out-of-home in this market with 22 faces across 11 locations. Allvision also owns and operates premium large-format assets in Montreal, including the Champlain Bridge and Vancouver.
For more information, visit: allvision.com