Branded Cities Leads the Way at the 2025 Canadian Out-of-Home Awards

M&Ms #ForAllFunKind Wins Best Creative and Best High-Impact with a great execution from EssenceMediacom, Branded Cities, and Rogers Sports & Media

Canada’s Out-of-Home authority, COMMB, and the event judges awarded Branded Cities campaigns five first-place awards out of a possible nine.

Toronto, Canada – May 15, 2025—Branded Cities, North America’s purveyor of iconic Out-of-Home assets, celebrated a great showing at the 2025 Canadian Out-of-Home Awards. Branded Cities-supported campaigns claimed five of nine top awards at the 2025 Canadian Out-of-Home Awards—including Best Creative and Best High-Impact for M&M’s #ForAllFunKind campaign in collaboration with Rogers Sports & Media and Essencemediacom.

The annual event takes place in Toronto and brings together the Out-of-Home industry in Canada to showcase the best campaigns from the past year. The event aims to highlight and celebrate the brands and agencies that champion the Out-of-Home medium and craft beautiful and effective campaigns.

“Award shows like COMMB’s are proud moments for us—they spotlight the power of Out-of-Home when creativity meets context,” said Ali Satchu, SVP of Marketing at Branded Cities. “We’re proud to help showcase campaigns that connect in meaningful ways. Through our ACTIVATE capabilities, we invite brands to recharge their creativity, boost engagement, and bring bold ideas to life.”

A packed auditorium at Arcadian Court in Toronto for the 2025 Canadian Out-of-Home Awards

This year’s event occurred at Arcadian Court in downtown Toronto, with guests from brands, advertising agencies, media agencies, and operators. The event opened with an amazing tribute video showcasing some of the best Out-of-Home executions in the country and a welcome address from Lara Menzies, Director of Marketing & Partnerships at COMMB. From COMMB’s official press release, Lara Menzies reflected on the evening: “The energy in the room at the awards show was a testament to our shared commitment to advancing the OOH industry. The work we celebrated reflects not only the creativity and collaboration of individual teams, but the collective momentum of an industry pushing boundaries—here in Canada and across the globe. While we focus on the Canadian market, we’re part of a much larger community, and it’s through recognizing each other’s contributions that we all move forward. Congratulations again to the creative, media, and brand teams—the awards show was about honouring exceptional OOH campaigns.”

Branded Cities has become synonymous with winning when showcasing the best Out-of-Home campaigns. This achievement at The Canadian Out-of-Home awards mirrored the performance Branded Cities had during last year’s Ad Club Out-of-Home showdown, where the operator also took home five out of a possible nine awards, including the coveted Best in Show award.

See the list of winners along with their submission videos below:

M&Ms – #ForAllFunKind
Winner – Best Creative Award
Winner – Best High-Impact Award
Rogers Tower, Yonge & Dundas, Toronto / Activation, Sankofa Square
Mars Inc., Essence Mediacom, Branded Cities, Rogers Sports & Media

 

Clarins – Double Serum Campaign
Winner – Best Data-Focused Campaign Award
Bay Concourse, Union Station / Tenor South Digital, Yonge & Dundas, Toronto
Clarins, Branded Cities

 

Greenfield – Bacon is Rain
Winner – Best Use of Digital Award
Tenor South Digital, Yonge & Dundas, Toronto

 

OLG x Team Canada – Sponsored By You
Winner – Best Client Direct Award
Atrium Tower, Tenor South Digital, Yonge & Dundas, Toronto
Team Canada, TBWA\Canada, Branded Cities

 

Notable Top 5 Placed Campaigns

Audible – More To Imagine campaign
1st Runner-Up Best Creative Award
1st Runner-Up Best Use of Digital Award
1st Runner-Up Global OOH Award
The Atrium Tower, Yonge & Dundas, Toronto

Heinz – Ketchup & Mustard / Deadpool & Wolverine campaign
2nd Runner-Up Best Creative Award
2nd Runner-Up Best Multi-Media Award
3rd Runner-Up High-Impact Award
TEC Tower, Yonge & Dundas, Toronto

Sephora – Give Something Beautiful campaign
1st Runner-Up Best Multi-Media Award
2nd Runner-Up Best High-Impact Award
Digital Domination, Yonge & Dundas, Toronto / ROYALMOUNT, Montreal

Netflix – Jake Paul vs Mike Tyson campaign
4th Runner-Up Best Creative Award
4th Runner-Up Best Use of Digital Award
Digital Domination + Dynamic Extension, Yonge & Dundas, Toronto

Skip The Dishes – Skip To The Good Part campaign
3rd Runner-Up Best Multi-Media Award
Multi Asset, Toronto

La Cité College– Plus Qu’un Collège
3rd Runner-Up Best Client-Direct Award
Transit Shelter Advertising, Ottawa

Tom Ford – Winter 2024 Collection Livestream campaign
2nd Runner-Up Best Global OOH Campaign Award
New York, Los Angeles, and London, UK

These wins aren’t just a celebration—they’re a call to action. At Branded Cities, we invite brands, agencies, and creatives to bring bold ideas to our unmatched network of Out-of-Home destinations. Together, we can build campaigns that break through the noise and earn the recognition they deserve.

 

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information, visit: brandedcities.ca or brandedcities.com
Follow Branded Cities on X and Instagram. (@brandedcities)

Canadian Press Contact:
Ali Satchu
SVP, Marketing
(416) 408–0800
asatchu@brandedcities.com