To be the most influential brands in the most connected World Cup, Twitter & adidas partnered to bring the best real-time World Cup content to the masses. The campaign took over Canada’s most sought-after digital displays, broadcasting live tweets during multiple games, a first of its kind for Twitter Canada. The unmissable domination let fans know – Twitter is the best place to see what’s happening at the World Cup, while also driving conversion to the Adidas store.
