Looking to re-energize and modernize one of their most iconic brands, The Coca-Cola Company debuted four new bold flavours of Diet Coke. The refreshing campaign for the drink required a large and impactful platform with an element of surprise. Using one of the largest billboards on the Gardiner Expressway as their canvas, Coca-Cola created the glowing billboard. The ad garnered massive exposure and peaked commuter interest showing that all taste buds deserve excitement!
