Union Station
Canada’s Busiest Building
As the premier gateway into the City of Toronto, Union Station sees over 300,000 passengers on most business days – more passengers than Canada’s busiest airport! The revitalized building draws in crowds daily, providing several modes of transportation and access to leading retail shops, restaurants, entertainment venues, and several attractions; including the Scotiabank Arena, Rogers Centre, CN Tower and Ripley’s Aquarium. The connection to the underground PATH Network also allows working commuters to access office buildings throughout the downtown core. Union Station offers brands exceptional exposure and reaches highly valuable audiences, all within one building.
300,000+
Daily Visitors
9.3M
Impressions earned per 4-Week Campaign
10%
of Toronto Population Reach per 4-Week Campaign
Digital Column Network
Strategically built into the design concept of the recently revitalized York St. GO and Bay Concourse, our eight 360° LED screens allow brands to create engaging and dynamic brand content – targeting commuters who can catch a glimpse on-the-go or view the spectacle as they wait for their train.
Digital Spectacular
Our eye-catching 3-sided and 4-sided Digital Spectaculars are centrally situated in high-traffic areas within York St. GO Concourse and Bay Concourse. They both support digital advertising (both static and full motion) and boast high dwell times for maximum brand exposure.
Digital Screen Network
On route to-and-from major Toronto destinations, our network of digital LED screens throughout the station’s Teamways offers extensive advertising exposure to suburban commuters and urban locals, enabling brands to generate interest and inspire action along the passenger journey.
York St. GO Concourse
The newly revitalized York St. GO Concourse is the busiest area in the station, seeing thousands of suburban and downtown commuters frequently throughout any given week. The constant and heavy traffic of GO Train passengers ensures exceptionally high dwell time for brands looking to showcase consistent messaging. Strategically-placed wall murals, the Digital Column Network, and several activation areas throughout the Concourse allows for brands to dominate the space with maximum visibility.
Teamways
Located on the outermost sections of the station, the York St. and Bay St. Teamways provide pedestrians and commuters thorough access to a variety of destinations, including the station concourses, train platforms, and subway transit; as well as the Financial and Entertainment districts, the PATH, and other popular Toronto attractions. With various glass wraps, column wraps, and the Digital Screen Network, advertisers can dominate these long walkways with impactful and continuous content.
Activations
Advertisers can create a full brand experience in Canada’s busiest building with the addition of an activation to their media campaign. Supported by brand champions, activations bring brand stories to life by engaging audiences and evoking emotional responses to drive interest and purchase consideration.
View Union Station opportunities on our Mapping Tool:
Campaigns at Union Station
Want to know more?
Getting a response is easy – you can call us at 416.408.0800 or simply fill out the form below and we’ll get back to you as soon as possible.