Spectaculars

Making Brands Famous.


Spectacular advertising is an iconic Out-of-Home medium that can make a powerful statement when done right. Strong creative in the right locations can captivate onlookers, spark social conversation, and earn brands millions of impressions. Branded Cities’ Spectaculars are strategically located along major arterial roadways to and from the downtown core – The Gardiner Expressway and Lakeshore Blvd in Toronto, the Metropolitaine in Montreal, and landmark locations in Yonge-Dundas Square. In commuter cities like Toronto, where the average daily commute exceeds 60 minutes, Spectaculars represent a major opportunity for advertisers to connect with valuable audiences on a daily basis.

65+ Minutes

Avg. commute in Toronto

405,000

Daily Circulation on the Gardiner Expressway

25%

of Toronto drivers use the Gardiner Expressway

Bell - GEW 1000 - Spectacular (Toronto, Ontario)

Gardiner Expressway


One of the most important arterial roadways in Toronto, advertisers on the Gardiner Expressway can reach Torontonians heading in and out of the city as they commute during all hours of the day, 7 days a week. A total of 12 faces, facing eastbound and westbound, can be bundled with digital advertising networks in the city to extend campaigns for full Toronto coverage.

Disney - Exhibition Place - Spectacular (Toronto, Ontario)

Lakeshore Boulevard


These assets offer a unique opportunity to reach a massive audience traveling east and west throughout the city by leveraging Lake Shore Boulevard— a major arterial road. These digital spectaculars are situated in the mixed-use district of Exhibition Place, benefitting from the numerous events and tradeshows that take place year-round. These include the Canadian National Exhibition and Budweiser Stage, drawing in huge numbers of locals and visitors yearly.

Mario Bros Movie - Islington - Spectacular (Toronto, Ontario)

Islington


Simply unavoidable, this high-impact digital spectacular is located directly across from Queensway Cineplex and reaches the heavy traffic of commuters heading west to Toronto’s neighbouring cities and shopping destinations. These include Sherway Gardens, major throughways like Highway 427, the Queen Elizabeth Way, and Pearson International Airport. Leverage this location to showcase your brand and reach your audience.

Apple - iPhone - Spectaculars - Metropolitaine (Montreal, Quebec)

Metropolitaine


One of the major roadway arteries in Montreal, the Metropolitaine is the only highway spanning the entire island of Montreal from the west to the east end. Located at a high-traffic interchange, the Metropolitaine spectacular allows brands to reach Montreal commuters travelling in-and-out of the city.

Amazon - Mirabel - Spectacular (Montreal, Canada)

Mirabel


Located in one of the busiest throughways in the greater Montreal area is the main highway that connects Montreal to the lower (Mirabel, Blainville, St-Jerome) and high Laurentians (St-Sauveur, St-Adele, Mont Tremblant). This digital spectacular is highly visible and sees a diverse audience profile with a higher affluent rating. The massive 14’x48’ screen gives brands the perfect opportunity to impress audiences on their way to work or play.

View Spectacular opportunities on our Mapping Tool:

Campaigns on Spectaculars

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