Malls
The Last Window of Influence
Branded Cities’ National Mall Network features Canada’s top shopping destinations in all major markets, attracting over 220 million visits annually. Malls provide an elevated experience – whether it’s retail, dining, entertainment, or social – attracting hard-to-reach, valuable audiences. With numerous advertising opportunities and the ability for nation-wide campaigns, malls are the perfect environment to boost brand exposure, influence purchase decisions, and connect brands with receptive shoppers already looking to spend and splurge.
50M+
Annual VisitsCF Toronto Eaton Centre, busiest mall in North America
220M+
Annual FootfallTop 15 malls
97%
of Retail in Canada is done in-store
2/3
of Shoppers recall specific OOH ads
Branded Cities is proud to partner with North America’s largest mall, West Edmonton Mall. With over 5.3 million sq ft. of retail and entertainment space, West Edmonton Mall is Alberta’s undisputed #1 tourist attraction drawing in 30 million+ annual visits.
Branded Cities is pleased to offer digital and static advertising opportunities in this world-class venue, including the brand new large format digital spectacular and the unique puck-style digital spectacular. In addition, we have a wide range of exterior and interior assets strategically placed to get maximum exposure for your brand.
Branded Cities is pleased to offer nationwide coverage with Cadillac Fairview’s unbeatable mall network. Cadillac Fairview (CF) Malls is synonymous with high-quality retail experiences covering a third of the overall Canadian mall market. CF owns 50% of the top 25 performing centres, consistently outperforming the competition in all critical categories, including 30% higher sales than the ICSC Canadian average.
Branded Cities offers a wide range of digital and static advertising spaces that strategically target audiences on their path-to-purchase. In addition, branded Cities offers premium and iconic assets that will maximize your campaigns’ returns from digital directories to large-format digital and static spectaculars.
Discover Branded Cities’ National Mall Network
CF Mall Digital Directory Network
Reaching a uniquely receptive and active audience, Mall Digital Directories are a dynamic and effective advertising opportunity noticeable at eye-level. Strategically located in key areas throughout select CF malls, our network delivers brand messages on the shopper’s path to purchase.
CF Mall Digital Spectaculars
Coming in various sizes at select CF malls, our Mall Digital Spectaculars garner attention from all visitors. Strategic positioning at high traffic locations make these bright, large-scale displays highly visible and effective at delivering brand messages to hard-to-reach audiences and active consumers.
CF Mall Digital Rotunda
Surround shoppers and promote your brand in a captivating way with this unique digital display comprised of two side-by-side curved digital screens. Located in the central section of CF Chinook Centre, the Digital Rotunda reaches and delights shoppers on route to retail shops, dining, and fun.
West Edmonton Mall
As North America’s largest mall and Alberta’s #1 tourist attraction, West Edmonton Mall provides brands with the opportunity to reach a multitude of shoppers, tourists, and attraction-seekers. Banners, posters and other static media throughout the complex give advertisers the flexibility and influence to share their brand message inside a world-class destination.
Banners
Large, high-impact, and exclusive – Mall Banners offer brands the ability to perpetually target shoppers. The scale, location and uniform nature of banners allow them to stand out and get noticed, delivering a powerful brand statement throughout the consumer journey and right next to points-of-purchase.
Mall Posters
Found at key locations throughout malls, Mall Posters offer eye-level advertising opportunities in high traffic locations. Providing mall-wide coverage, advertisers can reach active and receptive shoppers, as well as stay top of mind throughout their path-to-purchase.
Exterior Digital
Eye-catching Exterior Mall Digital displays reach shoppers, as well as pedestrian and vehicular traffic alike. When used with high-impact creative, these LED displays can deliver dynamic, timely and relevant information to consumers – influencing their purchasing decisions and driving action for brands.
Exterior Static
Exterior Mall Static advertising is strategically placed to be the first point of contact for hard-to-reach audiences that frequent the mall. Designed to incite interest and brand consideration, these large-scale banners are an effective way to influence the consumer on their path to purchase.
View National Mall Network opportunities on our Mapping Tool:
Campaigns on the National Mall Network
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