Branded Cities Wins Operating Rights to ROYALMOUNT, Montreal’s New Luxury Shopping and Entertainment Destination

ROYALMOUNT becomes the latest premium iconic venue in Branded Cities’ portfolio, which includes Yonge & Dundas, Times Square, and The Las Vegas Strip.

Montreal, Canada – July 10, 2024 – Branded Cities, North America’s premier iconic Out-of-Home (OOH) company, is proud to announce the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across North America. 

ROYALMOUNT aims to become Montréal’s #1 shopping, dining, and entertainment destination, making this destination the most anticipated development in Canada. With 824,000 square feet of leasable space, this complex is among the first 100% carbon-neutral mixed-use developments in the Americas. It will be Canada’s largest LEED Gold-certified retail project, integrating nature and sustainability into an elevated experience offering luxury retail, delectable dining establishments, and dynamic entertainment options.

“We are thrilled to continue to provide unparalleled, iconic advertising spaces with the addition of ROYALMOUNT to our portfolio of premier venues. We anticipate ROYALMOUNT will bring an exciting, newfound vibrancy to Montreal, and our partnership will provide our clients with new opportunities to reach desirable audiences in this innovative, highly anticipated space,” said Vaibhav Gupta, President of Branded Cities.

The entertainment and lifestyle hub finds its home in the heart of Montreal situated at the intersection of the Trans Canada Highway and Decarie Highway interchange and boasting direct access from the De la Savane Metro station. ROYALMOUNT is a welcome addition to this historically industrial hub and will bring various amenities to over 1.2 million people who are a short 15-minute drive away. 

ROYALMOUNT will feature the largest concentration of luxury flagship stores in the province of Quebec, establishing ROYALMOUNT as Montreal’s new luxury district. A world-class lineup of brands is already confirmed to open retail locations at ROYALMOUNT, boasting big names such as Louis Vuitton, Gucci, Versace, Saint Laurent, RH, and Moncler, to name a few.

ROYALMOUNT offers brands a stunning opportunity to reach audiences at every step of their path to purchase. A wide variety of premium interior and exterior, digital and static offerings provide brands a complete package to connect with their audience at what’s soon to be the apex of luxury in Montreal. In addition, the digital spectaculars at the Urban Park facing façade locations offer vast opportunities for brands to leverage interactive activations forging deeper connections with audiences. The highway-facing spectaculars provide opportunities to extend reach towards commuters traveling via two of Montreal’s main highways.

“ROYALMOUNT is a one-of-a-kind destination where connectivity, creativity, and sustainability meet and thrive in the heart of Montreal,” says Michael Stroll, Senior Vice President of Leasing at Carbonleo, ROYALMOUNT’s developer. “This partnership will offer a unique opportunity for our tenants, and for other brands, all across the world, to maximize their awareness to a curated audience, unlike any other places in the city and the province of Quebec.”

“As a reflection of Montreal’s unique DNA, ROYALMOUNT aims to bring the best brands, experiences, and offerings to the Quebec market” mentions Guy Fortin, Senior Director of Public Space Sales.“Our partnership with Branded Cities is key to creating meaningful interactions with our visitors and tapping into the boundless experiential potential of this venue.”

 

About Branded Cities

Branded Cities, which EL Media and Shamrock Capital own, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa, and many more). They are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences.
EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate, and investments group founded in 1972 with diverse interests in the U.S., Canada, and the Caribbean. 

For more information, visit: brandedcities.ca or brandedcities.com
Follow Branded Cities on X and Instagram. (@brandedcities)

Canadian Press Contact:
Ali Satchu
SVP, Marketing
(416) 408–0800
asatchu@brandedcities.com

 

About ROYALMOUNT

ROYALMOUNT is a new Montreal destination located in the heart of midtown, where connectivity, creativity, and sustainability meet and thrive. The district will be among the first 100% carbon-neutral mixed-use developments in the Americas, as well as the largest LEED Gold retail project in Canada. ROYALMOUNT will be accessible year-round from the De la Savane metro station via a climate-controlled enclosed Skybridge. Conceived by real estate development and management Company, Carbonleo, ROYALMOUNT aims to bring the best brands, experiences, and offerings to Quebec. The first phase will consist of an 824,000 sq ft indoor and outdoor, two-level retail and lifestyle complex. lt will feature retailers, restaurants, experiential attractions, an elevated linear park as well as a 1.8-hectare urban park.

For more information on ROYALMOUNT, visit www.royalmount.com