Branded Cities Renews its Existing Agreement for CF Toronto Eaton Centre Tower at Yonge and Dundas.

Iconic media in high-traffic venues continues to be a key aspect of Branded Cities’ long-term Out-of-Home strategy.

Figure 1: The CF Toronto Eaton Centre Tower, one of the largest digital spectaculars in Canada

Toronto, Canada – November 28, 2023 – Branded Cities, North America’s premier and iconic Out-of-Home (OOH) company, has consistently been recognized as the go-to company for brands and media planners, particularly in the realm of landmark venues and iconic OOH assets. With a substantial presence throughout North American advertising markets such as New York, Las Vegas, Los Angeles and Toronto, Branded Cities remains dominant in delivering the most coveted OOH assets and connecting brands with the most sought-after audiences.

Today, Branded Cities proudly announces a long-term renewal agreement with Cadillac Fairview (CF) for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged as Canada’s busiest building; and The Well, the epicentre of Downtown Toronto West. This bold dominance is more than just a claim, it’s a testament to Branded Cities’ unyielding commitment to delivering top-tier advertising opportunities on the country’s highest-profile media assets.

Figure 2: Over 53,000 Square Feet of Media Canvas at Yonge & Dundas in Toronto

In recent years, Branded Cities has expanded its presence within Union Station, introducing new offerings such as the Front St. Moat screens, the Bay Promenade screens, the Bay Concourse digital network and the striking digital screens at the entrance of the Scotiabank Arena. Simultaneously, its presence is strengthened at Yonge and Dundas with the launch of the Rogers Media Tower and the conversion of the Atrium Spectacular into the largest digital screen in Canada, now called the Atrium Media Tower.

This move directly complements the major acquisitions that Branded Cities has achieved throughout the past few years with the addition of the highly anticipated destination venue, The Well. The growing portfolio of iconic venues allows brands unique opportunities to reach high-dwelling audiences who are most receptive to advertising. This designation also applies to the iconic destination, West Edmonton Mall.

Figure 3: The Well – Curved and Blade Digital Spectacular

“We welcome this opportunity to continue to offer our clients the best and most premium assets, allowing our creativity to shine by offering innovative capabilities and activations at our destination venues. As the leading iconic Out-of-Home company in the industry, we’re committed to becoming the first choice for brands who want to reach the most desirable audiences with maximum impact,” said Steve Ellman, Chairman and Chief Executive Officer at Branded Cities.

About Branded Cities

Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Edmonton, Montréal, Ottawa and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station and Yonge-Dundas Square. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

For more information, visit: or

Follow Branded Cities on X and Instagram. (@brandedcities)

Canadian Press Contact:
Ali Satchu
VP, Marketing
(416) 408–0800