Branded Cities modernizes their static highway spectacular, converting it into over 1,300 square feet of striking digital advertising space.

Toronto, Ontario, May 5, 2022 – Branded Cities, a premier Out-of-Home and iconic media company in North America, has refitted and relaunched a formerly static display located at Islington Nursery overlooking the Gardiner Expressway. This new digital display will feature two massive 14ft x 48ft digital screens, providing advertisers with 1,344 square feet of digital space to showcase their campaigns and reach commuters heading to and from downtown Toronto.

This development is part of several projects Branded Cities has planned this year to continue developing and modernizing its lineup of iconic locations. The company had just launched new digital displays at Union Station, including new digital spectaculars at the Bay Street Promenade and Front Street Moat, increasing their overall digital network at Canada’s busiest building.

“The addition of the Islington Digital Spectacular to our already impressive line-up of assets at the Gardiner Expressway will allow our clients to maximize their impressions and overall reach” said Steve Ellman, Chairman and CEO at Branded Cities Canada.

One of the busiest highways in Canada, the Gardiner Expressway sees well over 100,000 commuters each day from cities like Mississauga, Hamilton, Oakville, Guelph, and further. This new digital board enables advertisers to reach far beyond the Greater Toronto Area. With its convenient location and spectacular visibility, this highway spectacular is an ideal choice for advertisers looking to reach a highly targeted audience. The new Islington Digital spectacular offers brands unparalleled access to these commuters who are on the lookout for relevant brand promotions.

Whether you’re a local business or a global brand seeking exposure in a major urban centre, the Gardiner Expressway is an ideal choice for capturing attention and driving engagement. To learn more about Branded Cities’ Digital and Static Spectaculars,

About Branded Cities
Branded Cities, a subsidiary of EL Media, is a leading Out–of–Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span some of the largest markets in the United States and Canada (Toronto, Vancouver, Montreal, Edmonton, Ottawa, New York, Los Angeles, Chicago, Philadelphia, San Francisco, Miami, Las Vegas, Phoenix, and Denver,) and are situated in the country’s most valuable Out–of–Home environments such as Union Station, Yonge–Dundas Square, Canada’s leading shopping centers, Times Square, the Las Vegas Strip, and West Hollywood. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard–to–reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately–owned media, real estate, and investments group founded in 1972 with diverse interests in the U.S., Canada, and the Caribbean.

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Canadian Press Contact:
Ali Satchu
VP, Marketing