Branded Cities enhances its West Edmonton Mall offerings with the addition of two large-format digital spectaculars with amazing sightlines; an iconic “puck-style” spectacular and a hanging banner.

Edmonton, Canada – April 29, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, and West Edmonton Mall Property Inc. launched two brand-new, high-impact digital spectaculars in North America’s largest shopping centre, West Edmonton Mall. This iconic venue will see a 360-degree “puck style” digital spectacular installed above the popular ice rink together with a massive 24ft x 12ft digital screen installed above the Pirate Ship and indoor lake attraction. Advertisers can now utilize these assets by showcasing ten-second ad spots throughout a three-minute loop, an effective way to reach active shoppers throughout their path-to-purchase.

“The addition of these one-of-a-kind spectaculars, especially in these popular and busy attractions inside the mall, is another great example of how Branded Cities is strategically conscious about reaching valuable audiences and offering brands an impactful way of showcasing their products,” said Steve Ellman, Chairman and CEO of Branded Cities Canada.

West Edmonton Mall is the Mt. Everest of shopping and indoor entertainment in North America. Spanning the equivalent of 48 city blocks, it is part entertainment complex, part shopping and dining destination. With its 5.3 million square feet and an average of 30.8 million annual visits, West Edmonton Mall is in a league of its own when it comes to providing shoppers with limitless shopping and entertainment attractions. The impact of this location reaches beyond its provincial boundaries because it attracts shoppers from adjacent provinces and states, and many visitors treating the mall as an all-day destination of shopping and entertainment.

“As a landmark destination, West Edmonton Mall actively strives to build an exceptional visitor experience, delivering efficiency, convenience and inspiration to our shoppers throughout the mall,” said Daniel Person, Vice President, Specialty Leasing & Partnerships, West Edmonton Mall. “We believe the addition of these new digital spectaculars will support us in achieving this goal and bring excitement to advertisers to create engaging campaigns for our visitors.”

The addition of these two massive spectaculars further supports Branded Cities’ reputation for offering premium assets in landmark locations. Branded Cities continues to provide the best space for brands to execute effective campaigns and reach intended audiences.

To learn about advertising opportunities at West Edmonton Mall or other shopping centres across Canada, visit:

About Branded Cities

Branded Cities, a subsidiary of EL Media, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (Toronto, Vancouver, Montreal, Edmonton, Ottawa, New York, Los Angeles, Chicago, Philadelphia, San Francisco, Miami, Las Vegas, Phoenix and Denver,) and are situated in the country’s most valuable Out-of-Home environments such as, Union Station, Yonge-Dundas Square, Canada’s leading shopping centres, Times Square, the Las Vegas Strip, and West Hollywood. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”).  Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean. For more information visit:,, or

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Canadian Press Contact:
Ali Satchu
VP, Marketing