Branded Cities brings film to life for Luminato on its Larger-than-Life Full-Motion Digital Spectaculars at Yonge and Dundas

Luminato Festival Toronto presents renowned Canadian photographer Edward Burtynsky’s work ‘In The Wake of Progress’ at Toronto’s premium advertising venue.

Toronto, ON – In September of 2021, Branded Cities, a premiere Out-of-Home media company, partnered with Luminato Festival Toronto in showcasing ‘Encountering Edward Burtynsky’s In The Wake of Progress, a film by Bokeh Creative at Yonge and Dundas. The film featured Branded Cities’ large-format digital spectaculars located at Toronto Eaton Centre, 10 Dundas and Atrium on Bay. Crowds were amazed as the larger-than-life screens showcased Burtynsky’s awe-inspiring imagery accompanied by actors on the square.

“We are honoured to be a part of bringing Edward Burtynsky’s In The Wake of Progress to life on Canada’s largest full-motion digital spectaculars at Yonge and Dundas. It felt like a natural fit to partner with Luminato in showcasing this masterpiece to all of Canada,” said Steve Elman, Chairman and CEO of Branded Cities Canada.

Branded Cities’ collection of almost 24,000 sqft. of digital space used in the film, is the largest domination of digital assets available for ad space in Canada. The screens were the perfect space to bring to life Burtynsky’s beautiful imagery and lent itself to the narrative the film is communicating.

“Luminato was thrilled to work with Branded Cities to present art and creativity on a grand scale. Through our partnership, we created an unprecedented immersive experience at Yonge-Dundas that brought Edward Burtynsky’s powerful images into the accessible realm of outdoor public art. We are thankful for this opportunity to share art with our communities and look forward to future collaborations,” said Jessica Litwin, Chief Development Officer at Luminato.

Catch the film via stream-on-demand at until November 15th 2021.

About Luminato Festival Toronto
An international arts festival dedicated to performance, media and visual arts, Luminato Festival Toronto provides artistic programming that cuts across traditional art-form boundaries.

As a charitable, not-for-profit, globally-connected cultural organization proudly based in Toronto, Luminato works closely with artists from all walks of life to support the development and creation of distinctive new work here at home and introduce Canadians to some of today’s most exciting international artists. For more information about Luminato, visit

About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.

Press Contact:

Branded Cities
Ali Satchu
VP, Marketing

Priyanka Ganguli
Marketing and Communications Manager