To showcase the big savings with their new program, Telus utilized one of the largest static billboards on the Gardiner Expressway in a unique and creative way. Telus engaged commuters with an element of surprise by giving the illusion that their large format billboard was falling due to the larger than life hippo. This eye-catching campaign generated buzz among the thousands of commuters on the Gardiner daily, even resulting in multiple phone calls reporting this so-called falling billboard.

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