To prove that fine cheese isn’t just for dinner parties, OKA dominated Canada’s largest digital display at the Toronto Eaton Centre for an entire day. This innovative digital campaign featured a man eating nothing but OKA cheese for 24 hours straight. Brand Ambassadors at Yonge and Dundas Square handed out more than 12 000 samples of cheese, while OKA’s mascot engaged with thousands of commuters and shoppers to increase brand familiarity.

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