HBO and Twitter dominated Toronto’s Yonge-Dundas square leading up to the Game of Thrones’ final season premiere. The day-long campaign took over Canada’s most iconic Digital Display with an engaging live-feed of tweets featuring the hashtag #ForTheThrone. This execution saw the launch of 20 limited time Game of Thrones emojis, as well as real-time trending of who would take the throne. Fans from around the world helped make this campaign trend on twitter with over 2.3 million mentions and over 123 000 auto-retweets.

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